The Kutchi people celebrate their Kutchi New Year on Ashadi Beej. It is the 2nd day of Shukla paksha of Aashaadha month of Hindu calendar (June – July). As for people of Kutch, this day is associated with beginning of rains in Kutch, Gujarat. Kutch is largely a desert area therefore people living valuate rain very much.
Below are the Kutchi New Year – Ashadi Beej SMS, Wishes and Text messages :